Master of Applied Economics from Harbin Engineering University, with extensive cross-border e-commerce operational expertise. Currently serving as Director of Operations at a 1981-founded company, overseeing end-to-end Amazon platform planning and execution. Years of hands-on experience span multi-site markets across North America and Europe, with proven methodologies and results in market research, product selection, refined listing optimization, on/off-site promotion, and team management.

Proficient in data-driven operational strategies, skilled in PPC advertising and multi-dimensional competitor analysis. Adept at rapidly formulating and adjusting promotional plans aligned with market trends to effectively boost traffic, conversion rates, and brand visibility. Successfully launched multiple bestsellers across maternal & infant, home goods, auto parts, and bathroom fixtures categories, driving sustained and stable store growth.